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The Founder

Christian Koch

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Jerky Boys Story

Jerky Boys started with my grandpa.

 

When I was a kid, he used to make beef jerky for me using a recipe he had perfected over the years. It quickly became one of those things everyone looked forward to. Whenever he made a batch, my friends, neighbors, and pretty much anyone who tried it would ask for some. Before long, people kept saying the same thing. "This is the best beef jerky I've ever had."

 

For a long time it was just something we shared with friends and family. But the idea stuck with me. The jerky was too good not to share, and I started thinking about what it would look like to bring that same recipe to more people.

 

So in 2023, I decided to do exactly that and started Jerky Boys.

 

What began as a small idea built around a family recipe quickly started to grow. As more people tried it, word spread, and the brand kept gaining momentum.

 

Then in 2025, something incredible happened. Dale Earnhardt Jr. became a partner in Jerky Boys.

 

From my grandpa making jerky for me as a kid to building a brand alongside one of the most recognizable names in racing, it’s been an incredible journey and we’re just getting started.

 

But one thing hasn’t changed.

 

The jerky is still made using the same family recipe that started it all.

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